Products

Notify a product's buyers

Send a short message to everyone who has access to a product: a notification on your platform, a push in the mobile app and, if you choose, an e-mail.

4 min readLast updated Nov 9, 2026

With Notify buyers you send one short message to everyone who has access to a product right now, for example when a new lesson is out. Each person gets a notification on your platform and a push in the mobile app, and you can add an e-mail.

1

Open Notify buyers

Open the product from any products list to get to the product hub. Click the ⋮ button in the header and choose Notify buyers. The window Notify buyers opens on the New notification tab and shows how many people have access to the product now.

2

Write the title and the message

Fill in Title (up to 80 characters, one line) and Message (up to 200 characters; the counter under the field shows how many you have used). Both are required. The title is also the push title and the e-mail subject.

3

Add a link (optional)

In Link (optional) paste a page of your own platform, for example a lesson. You can paste a full address on your platform or a path that starts with /. Leave it empty and the notification opens the product page. A link to any other website is refused with The link must lead to a page of your own platform.

4

Choose whether to send an e-mail

Tick Also send it by e-mail (people who unsubscribed are skipped) if the message should also arrive by e-mail. Without the tick, people get only the notification on your platform and the push.

5

Check the count and confirm

Click Next. The confirmation screen repeats the title, the message and the link, and says how many people you are sending to and through which channels. It also says the notification cannot be recalled. Click Send to [number] people to send, or Back to edit.

6

Follow the delivery in History

After sending you see Sending to [number] people. The history shows what was delivered. and the window switches to the History tab. Each send shows its status (Queued, Sending, Sent or Cancelled) and the counts: recipients, notifications, pushes, e-mails and opted out.

Good to know

You can send to one product once an hour, and up to 10 notifications a day across all your products. The day is counted on Polish time (Europe/Warsaw).

Who gets the notification

Everyone who has active access to the product when you send: buyers, people you gave access manually, and clients who get the product through another product's plan that includes it. Each person counts once, even with two accesses. Test purchases are left out, and so is anyone whose access ended (expired, refunded, revoked or canceled).

What each person receives:

ChannelWho gets it
Notification on your platformEveryone with an account on your platform
Push in the mobile appEveryone who gets the platform notification and is signed in to the mobile app with push on
E-mail (when ticked)Everyone with an e-mail address, except clients whose e-mail subscription is Unsubscribed

The e-mail skips clients whose e-mail subscription is Unsubscribed (the status you see in your client list). They still get the notification on your platform and the push.

On a community product each member's own community notification settings decide. Members who turned community notifications off or muted them get nothing. Members on the default settings get the platform notification and the e-mail, but no push. Members blocked in the community are left out.

When you cannot send

The window shows a message and the Next button stays disabled when:

MessageWhat to do
Publish the product first: buyers only see published products.Change the product status to Published.
Nobody has access to this product yet.Wait for the first buyer, or grant access manually.
This product was notified less than an hour ago. Next send from [time].Send after the time shown.
Today's limit of 10 buyer notifications is used up. Try again tomorrow.Send the next day.
Client access to your platform is locked, buyers cannot open the product.Restore access to your platform first, then send.

Common questions

Who can see Notify buyers?

Only team members allowed to send e-mail campaigns. People who can edit products but not send campaigns do not see the action in the ⋮ menu.

Does the e-mail count toward my plan's e-mail limit?

Yes. If the e-mail would go over this month's e-mail allowance of your plan, the confirmation screen says so and the notification goes out by push and on the platform only, without an e-mail. The history then shows No e-mail: the plan's monthly e-mail allowance was used up.

What if the number of buyers changes before I send?

If more people have access when you click send than the count you confirmed, nothing goes out and you see The number of buyers changed. Check the new count and confirm again. People who lose access before delivery get nothing.

Can I send the same notification twice by accident?

No. A double click or a retry after an error sends it once. If you try again after a failed send, the same notification does not go out twice.

Can I do this through the API or the CLI?

Yes. See Products in the developer API and the products notifications commands in CLI commands.

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