Marketing & growth overview
What Zanfia gives you for bringing in buyers and measuring results: funnels, one-time offers, webinars, testimonials, social publishing, analytics, tracking and the creator referral program.
Marketing & growth covers everything between "someone heard about you" and "someone paid": the path a visitor walks (funnels, webinars, one-time offers), the proof you show (testimonials), the channels you publish on (social media) and the numbers that tell you what works (analytics and tracking).
Where things live
| Area | Where in the app | What it does |
|---|---|---|
| Funnels and webinars | Your site → Pages & Funnels (/sites/pages) | Chains pages, checkouts, one-time offers and e-mails into one guided path, written for you by AI. |
| One-time offers | A checkout's After purchase view (/checkouts/<id>/after-purchase) | One extra offer right after payment or signup, accepted with a single click. |
| Testimonials | Marketing → Testimonials (/marketing/testimonials) | Collects written and video testimonials, lets you approve them and shows them on your pages. |
| Social media | Marketing → Social media (/marketing/social) | Writes a post once and publishes or schedules it on your connected accounts. |
| Analytics | Analytics → Sales (/analytics/sales) and Analytics → Traffic & conversions (/analytics/traffic) | Revenue, visits, the checkout funnel, traffic sources and the tracking-event log. |
| Tracking integrations | Integrations → Analytics (/integrations/analytics) and Integrations → Website tracking (/integrations/website-tracking) | Sends conversion events to Meta, Google, TikTok and others, and tracks pages outside Zanfia. |
| Creator referral program | Profile menu → Refer and earn 30% (/referrals) | Your personal link for recommending Zanfia to other creators, with a commission dashboard. |
The Marketing group in the sidebar also holds Email campaigns, SMS campaigns, Email templates and Forms; those are described in Email & campaigns. Building and publishing single pages is described in Pages & storefront. Order bumps and discount codes live in Sales & checkout.
Key concepts
- Funnel: a named path made of steps. A step is a page, a checkout, a one-time offer or an e-mail sequence. You start one from a template and edit it on a canvas inside the page editor.
- One-time offer (OTO): an offer shown once, right after a purchase or a free signup. It can be a built-in screen or a page of your own.
- Wall of love: the public page on your site (
/wall-of-love) that shows every approved testimonial. - Session: one visit to a checkout, followed from opening the page to payment. Sessions are what the conversion funnel counts.
- Tracking integration: a connection to an outside analytics or ads platform. Each checkout sends its events to the integrations assigned to it.
- UTM parameters: the
utm_source,utm_medium,utm_campaign,utm_termandutm_contentparts of a link. Zanfia remembers them and attaches them to the order.
Plan gating
| Feature | Availability |
|---|---|
| Funnels, one-time offers, webinars, sales analytics, UTM passthrough, tracking integrations, the website tracking snippet, the creator referral program | Every plan |
| Testimonials, social media publishing | Growth and above |
| Traffic & conversions | Pro and above, and during the free trial |
A workspace without the feature sees an upgrade prompt in its place. Some pieces depend on other modules: a paid funnel step needs a product with a paid checkout, and the draft campaign created by Email your buyers needs e-mail campaigns on your plan.
Coming soon
These surfaces are visible in the app with a Coming soon badge and are not available yet: Marketing → Referral programs (referral programs for your own customers), Marketing → Ads together with the Meta Ads account connection, and Marketing → Live rooms. In Social media, the Threads, YouTube and TikTok accounts cannot be connected yet; X and Pinterest are on the roadmap. Connecting a YouTube channel for stats and uploads is part of the same launch.
Articles in this category
- Build a funnel from a template: pick a recipe, let AI write the pages, edit the steps and read the results.
- Run a webinar funnel: live, automated or on-demand webinars with a registration page, a room and an offer button.
- Add a one-time offer after purchase: the offer, a downsell and a second offer.
- Collect testimonials: collection forms, written and video testimonials, approval.
- Show testimonials on your pages: the wall of love, the checkout gallery, the product page and the embed code.
- Connect social media accounts: Instagram, Facebook Pages, LinkedIn and Telegram, and how to disconnect them.
- Write and publish a social post: the composer, formats, limits per network.
- Schedule posts and track results: drafts, the calendar, post history and audience statistics.
- Traffic & conversions: the analytics pages and how to read them.
- UTM tracking: where campaign parameters are captured and where they show up.
- Track a website outside Zanfia: the tracking snippet for your own site.
- Connect tracking pixels and analytics tools: Meta, Google Analytics, Tag Manager, TikTok, X, LinkedIn, Clarity and Hotjar.
- Refer a creator and earn commission: the creator referral program.
- Troubleshooting marketing and tracking: the most common problems, with causes and fixes.
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