Edit a product page
Add a guarantee, FAQ and long-form copy to a product's public page, choose which automatic blocks it shows, or replace it with a page you built yourself.
Every product has its own public page at [your site address]/p/[product]. It is assembled automatically from the product (cover, title, description, price) and you add the sales content on top. When you finish, the product page says what you want it to say and shows the blocks you chose.
Open the product page editor
Go to Product pages
In the sidebar choose Your site → Storefront (/sites/storefront) and click the Product
pages pill next to the title. The editor opens on your first product
(/products/<productId>/page). The page icon (Edit product page) next to a product in the
storefront builder opens the same editor for that product.
Pick the product
Use the product selector at the top of the left panel to switch to another product. Each entry shows the product's thumbnail, type and status. The preview on the right is the real page with your unsaved changes applied.
Write the content
The Content tab has two parts.
From your product holds what the page takes from the product itself. These are "always in sync - edit these at their source; the page follows."
| Row | What it opens |
|---|---|
| Cover & gallery | The product hub, where the images are managed. |
| Title & description | A window with Page title and Page description, shown on the sales page and the storefront. Leave a field empty to use what the product itself says. |
| Price & checkout | A window where you pick which checkout is the default one. The page sells the default checkout; its price and contents come from that checkout. Edit checkout opens it. |
Sales content is what you write for this page:
| Field | What it adds |
|---|---|
| Guarantee line | A short guarantee, for example "14-day money-back guarantee". |
| FAQ | Questions and answers. Add question adds a row; empty rows are dropped. |
| Long-form copy | The full sales pitch. It appears below the product's About section. |
Choose the layout
Switch to the Layout tab.
| Setting | What it does |
|---|---|
| Page layout | Free products only. Landing: the full sales layout with the signup form in place of the price. Checkout: the sales layout with a button that opens the checkout. Opt-in: the older centered signup layout. Not shown for services, consultations and events. |
| Automatic blocks | Switches for Course curriculum, Testimonials, Issue archive, More from this store and Client counter ("already joined"). They are built from the product's data and appear only when there is something to show. |
| Replace with a custom page | Sends visitors of this product's page to one of your published pages instead. Pick it under Select a published page. Turn the switch off at any time and the standard page comes right back. |
Save and check
Save
Click Save in the top right. The header shows ● Unsaved changes until you do, and "Product page saved" afterwards. The Title & description and Price & checkout windows save on their own when you confirm them.
Open the live page
Click View live to open the public page in a new tab. If the button is disabled with "Set up your store address first.", set your site address first.
Good to know
The preview bar switches device, zoom and the light or dark scheme. Clicking another product in the preview switches the editor to that product, and the link back to the store returns to the storefront builder. The name and description you set under Title & description are the same ones the storefront card uses.
When to use a custom page instead
The standard product page is the fastest option: it always shows the current price and updates when the product changes. Choose Replace with a custom page when you want a fully designed sales page. Build it first in Pages & Funnels (see Generate a page with AI), publish it, then select it here. Edit page opens the selected page in the page editor and Manage pages opens the pages list.
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