Set up your storefront
Choose which products appear in your public store, group them into sections, set the order, and style the store with a template, colors, fonts and a header.
The storefront is the store page of your site: a list of your published products that visitors can browse and buy from. When you finish these steps, your store shows the products you chose, in your order, in your colors.
Which products can appear
A product shows in the store when all three are true:
| Condition | Where you control it |
|---|---|
| The product is Published | The status tag in the product hub. See The product hub. |
| It is not hidden from the store | The storefront builder (below), or Storefront visibility in the product's settings. Private products never appear here. |
| Its default checkout exists and is active | The product's Checkouts tab. Without one the builder marks the product No checkout and the store leaves it out. |
Arrange the store
Open the storefront builder
In the sidebar choose Your site → Storefront (/sites/storefront). The editor panel is on the
left and a live preview of your store is on the right. Keep the switch at the top of the panel on
Product storefront.
Add products to the store
On the Sections tab, open Add to store at the bottom: it lists published products that are not in the store yet. Click the plus icon next to a product, or Add all. With no published products the tab says "No published products yet. Publish a product to arrange it in your store."
Group products into sections
Click Add section. The arrow next to it picks the section's layout on the public store: Grid, List, Carousel or Featured hero. The new section appears at the top; click its name to rename it and Add a description to describe it. Add products opens a picker where you tick products and confirm. Products that are in no section stay in the Products group, which the store shows after your sections; Convert to section turns that group into a section.
Set the order
Drag a product by its handle to reorder it or to move it between sections. Drag a section by its handle to reorder sections. The X icon takes a product out of a section, and the crossed-eye icon in the Products group hides it from the store. A hidden product is still reachable by its direct link.
Adjust how a product looks in the store
The pencil icon on a product (Edit store card) opens Sales page details: a Sales page name and a Store card pitch that replace the product's own name and description on the store. Leave them blank to use the product's own. The page icon (Edit product page) opens that product's page; see Edit a product page.
Save
Click Save. Until then the header shows ● Unsaved changes and only the preview reflects your edits. View store opens the public store in a new tab.
Style the store
The Design tab controls the look. The preview follows every change.
| Setting | Options |
|---|---|
| Template | Platform, Editorial, Modern or Playful. A starting point: every color and font below can be changed. Switching the template resets your custom colors and fonts. |
| Mode | Light, Dark or Auto. Auto follows each visitor's system preference. |
| Colors | Accent, Background, Card background and Text, set separately for the light and the dark scheme. |
| Typography | Headings font and Body font. |
| Customize | Card corners, Image ratio (Default, 16:9, 4:3, 1:1), Type badge on cards, Show prices, Client counter on product pages, Description lines. Reset clears your changes. |
| Layout | Grid or List for products outside sections, and Columns per row (2 to 5) for the grid. Each section keeps its own layout. |
When some products have no cover image, a Missing covers list appears with a ✨ Generate button for each. Covers are also covered in Set a product cover image.
Set the header
On the Settings tab, under Header, fill Store heading and Store description. Left empty, the store uses your site title and short description. You can also click the heading or the description directly in the preview and type there. The footer settings on the same tab are described in Storefront footer and legal links.
Good to know
The preview bar switches between Desktop, Tablet and Mobile, zooms, reloads and flips the light and dark scheme; the fold icon hides the editor panel. Clicking a product card in the preview opens that product's page editor.
When the storefront is not what visitors see
| What you see in the builder | What it means |
|---|---|
| Your storefront is turned off | The site's main page is set to the user dashboard or a community, so visitors are sent there. Click Set Storefront as main page to switch back. You can keep editing meanwhile. |
| A custom page is your storefront | One of your pages replaces the product storefront at the root of your site. Click Use product storefront and Save to go back. |
To show one of your own pages instead of the product list, switch the panel to Custom page, turn on Use a custom page, pick a published page under Page and click Save. See Site address and main page.
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