Run a webinar funnel
Create a webinar with a registration page and a video page, run it live or on demand, add the recording and bring registrants back with e-mails.
A webinar funnel is a set of pages that belong together: a registration page with a signup form, a thank-you page and a video page where registrants watch. When you finish, you will have a published registration page, a video page that plays your stream or recording at the right moment, and e-mails that bring registrants back.
Two ways to run it today
| How it runs | What registrants experience | What you provide |
|---|---|---|
| Live | You run the stream yourself (YouTube, Zoom and the like). The video page shows it at the scheduled time and the recording afterwards. | A date, a Live stream / meeting link, optionally a recording after the event |
| On demand | The recording plays right after signup. There is no date and no thank-you page: the signup lands on the video page. | A recording from the Media Library |
Create the webinar
Start from the Webinar template
Go to Your site → Pages & Funnels (/sites/pages), click New page or funnel, choose
Build a funnel and on the Webinar card click Use template. Pick the Product and
under Webinar choose Live, on a date or On demand (recording). For a dated webinar set
Start, Time zone and Length (minutes). Click Create funnel. The registration step
builds the whole family: registration, thank-you and video pages, the signup form, the
confirmation e-mail and the reminders.
Open the Webinar tab
When the pages are written, open the registration page in the editor. The left panel has three tabs for the family: Webinar (the event), Form (the signup) and Funnel (the pages and e-mails). On Webinar, the Event section answers two questions: when it happens and how it is run. Each row has a Change button.
Set the date
Change next to the date opens Webinar date. The time is in your time zone. The video page, the countdown and the calendar links follow at once, and reminder e-mails that were not sent yet move with the date, including the date written in their copy. E-mails already sent stay as they are.
Choose how it is run
Change on the second row opens How it is run. Choose Live and paste the Live stream / meeting link; without it registrants see the video page without a stream. Optionally add a Recording after the event (From the Media Library or Link); once added, the video page plays the recording. Click Save. The Automated option is greyed out: autowebinars are part of Webinars, which is in testing and will come with the Growth plan.
Publish the pages
Click Publish on the registration page and on the video page.
Good to know
The signup form has a Signup confirmation setting on the Form tab: By e-mail (the signup completes when the visitor clicks the link in the confirmation e-mail) or Instant (the signup applies at once). An on-demand webinar is created with Instant, so the visitor goes straight from the form to the video page.
What registrants get
| Moment | What happens |
|---|---|
| Right after signup | Dated webinar: the thank-you page. On demand: the video page, with the recording playing. |
| After signup | The confirmation or delivery e-mail with the video page link. It is a draft until you activate it. |
| Before the start | Reminder e-mails drafted around the event. They are drafts too, until they are scheduled. |
| On the video page | A countdown before the start, then your stream or the recording; with no recording yet the video page shows a "coming soon" notice. |
| After the end | A live webinar shows the recording once you add it. |
The webinar link after signup goes to people who sign up for a webinar open to everyone or to the team only. For a webinar open only to buyers or community members, people get in through their own access.
Nothing is sent while the e-mails are drafts. On the Form tab, Activate emails publishes the delivery e-mail and schedules the reminder and replay e-mails at their planned times in one go. E-mails that still contain a [FILL IN] placeholder are skipped and stay drafts; fill them in and run Activate emails again.
Follow the signups
The Funnel tab shows Results: Entries, Signups and the Conversion between them. For the list of people, go back to Pages & Funnels: a page with a signup form shows a tag with its signup count, and clicking the tag opens Signups: [page title]. Tags chosen under Tags on the Form tab are applied to everyone who signs up through the page.
Coming soon
A webinar run inside Zanfia (a stage with a real-time chat) and automated webinars are part of Webinars, which is in testing and will come with the Growth plan. A webinar funnel works today with a webinar you run yourself: in How it is run pick Live (YouTube, Zoom and the like; the video page shows it at the set time), or build the funnel from a template with On demand (recording), which plays right after signup.
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