Campaign reports and link actions
Campaign statuses, what each number in the report means, how revenue is attributed to a campaign, and how to tag a recipient or start a workflow when they click a link.
After a campaign is sent, opening it shows a report instead of the editor. The report has two views, E-mail (the content as it was sent) and Statistics. This article explains the statuses, the numbers and the actions a link can trigger.
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Being written. Can be edited, sent, scheduled or deleted. |
| Scheduled | Waiting for its send time. Unschedule returns it to Draft. |
| Starting the send | You confirmed Send now; the counters appear in a moment and the view refreshes on its own. |
| Sending | Emails are going out. The report shows progress, for example "120 of 544 sent". Stop campaign ends it. |
| Sent | Finished. The content can no longer be edited; Duplicate reuses it. |
| Cancelled | Stopped by you. Recipients who had not been mailed yet do not get it. Can be duplicated or deleted. |
| Failed | The send could not finish. Resume sending continues with the remaining recipients without mailing anyone twice. |
During a large send you may see "Sending paused until [time] - the platform reached its daily sending limit; it resumes on its own." Nothing needs to be done; the campaign continues by itself.
The list at /marketing/broadcasts filters by All, Draft, Scheduled and Sent, sorts among others by Most delivered, and shows Delivered N/N under the date of every campaign that left the draft stage.
Delivery numbers
| Number | Meaning |
|---|---|
| Recipients | People in the audience when the send started. |
| Sent | Emails handed over for delivery. |
| Delivered | Emails the recipient's mail server confirmed. |
| Being delivered | Accepted for sending but not confirmed yet. Large providers slow down senders they do not know; delivery is retried for several hours. |
| Bounced | Rejected by the recipient's mail server. |
| Complaints | Recipients who marked the email as spam. |
| Skipped (suppressed) | Addresses blocked after an earlier bounce or complaint. |
| Skipped (unsubscribed) | Recipients who unsubscribed from this type of email. |
| Skipped (same address) | Several client records shared one email address; the campaign went to that address once. |
| Failed | Emails that could not be sent because of a technical error. |
| Unsubscribed | Recipients who unsubscribed using the link in this campaign. |
The Recipients table lists every recipient with a status: Pending, Sent, Delivered, Clicked, Bounced, Complaint, Unsubscribed, Skipped (suppressed), Skipped (unsubscribed) or Failed. Pick a status in the delivery table and use Show these recipients to filter the list.
Engagement and revenue
Engagement is shown when Measure opens and clicks was on for the campaign.
| Number | Meaning |
|---|---|
| Tracked recipients | Recipients who can be measured. People who opted out of measurement on the unsubscribe page are never measured. |
| Open rate (est.), Unique opens (est.) | An estimate: Apple Mail proxy fetches are filtered out and other mail apps may block images. |
| Click rate, Unique clicks, Clicks | Clicks on links in the email. Rates are computed against the tracked recipients. |
| Attributed revenue, Attributed orders | Paid orders placed within 5 days after a tracked click. If a client clicked several campaigns, the last click wins. |
The Links table lists each link with Unique clicks, Clicks and Last click; Who clicked opens the list of people with their first click and click count.
Link actions
A link action does something for the recipient at the moment they click a link in the campaign.
Select the link
In the campaign editor, step Content, click a link or a button in the email and use the bolt icon, Link actions.
Add actions
Under When a recipient clicks click Add action and choose Add tag, Remove tag or Add to workflow, then pick the tags or workflows. A tag cannot be both added and removed by the same link.
Check the send step
The Before you send checklist summarizes how many links run actions. If Measure opens and clicks is off, it warns Link actions will not run, because clicks are not observed.
Tags are added or removed first; then each chosen workflow starts for the recipient from its first step, regardless of its trigger, once per link (a second click does not start it again). Only active workflows start, and only measured recipients count.
| Limit | Value |
|---|---|
| Links with actions per campaign | 50 |
| Tags added or removed per link | 20 |
| Workflows started per link | 5 |
Good to know
A campaign imported from another mailing tool is marked Imported from [provider]. Its numbers are the results reported by that tool; per-recipient details were not transferred. Use Duplicate to reuse its content.
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