Marketing & growth
Funnels, referrals, social publishing, ads and analytics.
17 articles
Marketing & growth overview
What Zanfia gives you for bringing in buyers and measuring results: funnels, one-time offers, webinars, testimonials, social publishing, analytics, tracking, referral rewards and affiliate programs, and the creator referral program.
4 minBuild a funnel from a template
Pick a funnel template, let AI write every page, then edit the steps on the funnel canvas, switch on the e-mails and read entries, signups and purchases.
5 minUse your own HTML pages in a funnel
Build funnel steps from pages you code yourself, pasted into the editor or created through the API by an AI agent, and wire the signup form, the checkout link and the thank-you page so the visitor path works.
5 minRun a webinar funnel
Create a webinar with a registration page and a video page, run it live or on demand, add the recording and bring registrants back with e-mails.
4 minAdd a one-time offer after purchase
Show one extra offer right after a payment or a free signup, add a downsell and a second offer, set a countdown and choose between the built-in screen and your own offer page.
4 minCollect testimonials
Create a collection form, share its link, receive written and video testimonials from customers, approve or hide them, and add testimonials you already have by hand.
5 minShow testimonials on your pages
Where approved testimonials appear: the public wall of love, the gallery on a checkout, the product page, and the embed code for any website outside Zanfia.
3 minConnect social media accounts
Connect Instagram, Facebook Pages, LinkedIn, Threads, Telegram and a YouTube channel so you can publish from Zanfia, see your YouTube channel's numbers and videos, check or renew a connection, and disconnect an account you no longer use.
5 minWrite and publish a social post
Write one post, pick the connected accounts, add images or a video, check that every network is ready and publish to Instagram, Facebook Pages, LinkedIn and Telegram at once.
5 minSchedule posts and track results
Save drafts, schedule posts for later, plan them on the month and week calendar, review what was published and follow how your audience grows on each channel.
5 minTraffic & conversions
How to read the Analytics pages: sales, the checkout conversion funnel, sessions, traffic by source, page and audience, and the log of tracking events.
5 minUTM tracking
How Zanfia captures UTM parameters from your links, remembers them until the purchase, and passes them to analytics, orders, thank-you redirects, webhooks and workflow e-mails.
4 minTrack a website outside Zanfia
Paste one tracking snippet into your own website so its visits appear in Analytics and purchases made through your checkouts are credited to the page and its traffic source.
3 minConnect tracking pixels and analytics tools
Send checkout and purchase events to Meta, Google Analytics 4, Google Tag Manager, TikTok, X and LinkedIn, record sessions with Microsoft Clarity or Hotjar, and choose which checkouts use which integration.
5 minRun referral rewards or an affiliate program
Let customers recommend you for rewards, or let partners recommend you for a commission: turning each mode on, how people join, what counts, settling commissions, the e-mails each side gets and how refunds work.
9 minRefer a creator and earn commission
Join the Zanfia referral program, share your link with other creators, follow who signed up and what you earn, and choose between settling your subscription and a payout.
4 minTroubleshooting marketing and tracking
Causes and fixes for the marketing problems creators report most: purchases missing or doubled in Meta and Google Analytics, Tag Manager tags that do not fire, visit numbers that differ from ad clicks, an empty Traffic view, LinkedIn statistics, one-time offers and referral commission.
8 min