Practical guides on selling courses, communities, newsletters and digital products, written for creators running the business themselves.
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Course Creation · Digital Marketing · Online business
Premium consulting clients do not flinch at $10,000 engagements. They flinch at vague deliverables, hourly meters, and consultants who cannot articulate the…
Course Creation · Digital Marketing · Online business
You have a book in you. You also have a day job, clients, kids, or all of the above. Hiring a ghostwriter at $15,000 to $50,000 isn’t on the table, and…
Course Creation · Digital Marketing · Online business
Pricing an ebook in 2026 is a different problem than it was even two years ago. Readers have more options, fewer dollars per impulse buy, and sharper…
Course Creation · Digital Marketing · Online business
Amazon Kindle Direct Publishing built a generation of self-published authors. It also trained them to accept 35% royalties on books priced under $2.99 or…
Course Creation · Digital Marketing · Online business
You wrote an ebook. You priced it at $9. You sold 100 copies last month. That’s $900, minus Stripe fees, minus the time you spent writing it, minus the ad…
Course Creation · Digital Marketing · Online business
Pricing is the single highest-leverage decision you’ll make as a course creator. Get it right and you fund your business while serving fewer, better-fit…
Course Creation · Digital Marketing · Online business
Amazon KDP is the default answer when someone asks where to sell an ebook. It shouldn’t be. Amazon takes 30-65% royalty cuts depending on price tier, owns…
Course Creation · Digital Marketing · Online business
Email lists outperform every other marketing channel for digital creators, with returns that consistently beat social media, paid ads, and even SEO traffic…
Course Creation · Digital Marketing · Online business
Cold ads burn money. Paid social CPMs keep climbing, attention is fragmenting, and a creator selling a $497 course with a $40 CPM and 2% landing page…
Course Creation · Digital Marketing · Online business
Video is the single biggest line item in any course business, and most creators don’t realize it until their second year. The all-in subscription that…
