Practical guides on selling courses, communities, newsletters and digital products, written for creators running the business themselves.
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Course Creation · Digital Marketing · Online business
You can build the prettiest welcome sequence on earth, and most subscribers still won’t buy. They opened your lead magnet, said “interesting,” and went back…
Course Creation · Digital Marketing · Online business
The coaching industry crossed $7.31 billion in global revenue in 2024 and is projected to surpass $9 billion in 2026, according to research compiled by…
Course Creation · Digital Marketing · Online business
Most consulting discovery calls close under 20%. That is not a sales problem. It is a structure problem. When the call has no spine, the prospect controls…
Course Creation · Digital Marketing · Online business
Most coaches treat discovery calls like sales calls. That’s the first mistake. The best closers in the coaching industry treat them like medical…
Course Creation · Digital Marketing · Online business
You’ve been coaching for years. You’ve developed a way of working with clients that consistently produces results. Other coaches charge $200 an hour and…
Course Creation · Digital Marketing · Online business
Pricing a consulting retainer in 2026 is the single hardest number you’ll set this year. Charge too little and you’re stuck answering 2 AM Slack messages…
Course Creation · Digital Marketing · Online business
You signed up your first coaching client. The high lasted about six weeks. Then you realized something uncomfortable: at your current rate, you’d need to…
Course Creation · Digital Marketing · Online business
Most online courses fail before the first lesson is ever recorded. Not because the creator lacked expertise. Not because the production quality was poor…
Course Creation · Digital Marketing · Online business
Your mentees keep asking the same questions. “What’s the link to last month’s workshop recording?” “Can you resend the goal-setting template?” “Where’s that…
Course Creation · Digital Marketing · Online business
You’ve spent years writing into the Substack void. One hundred essays. Maybe two hundred. Each one took three to six hours to research, draft, edit, and…
